{
    "title": "PERSBERICHT: AVA trekt de winkelstraat in: compact City Concept in Leuven als testcase voor nieuwe retailstrategie",
    "modified_at": "2026-09-23 10:12:16",
    "published_at": "2026-09-22 09:30:00",
    "url": "https://ava-wavemakers.prezly.com/persbericht-ava-trekt-de-winkelstraat-in-compact-city-concept-in-leuven-als-testcase-voor-nieuwe-retailstrategie",
    "short_url": "http://prez.ly/zkPd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "persbericht-ava-trekt-de-winkelstraat-in-compact-city-concept-in-leuven-als-testcase-voor-nieuwe-retailstrategie",
    "body": "<p style=\"text-align: justify\"><strong>TEMSE/LEUVEN, 23 september 2026 &ndash; Geen grote baanwinkel aan de steenweg, maar een compact pand midden in de Diestsestraat in Leuven: retailketen </strong><a href=\"https://www.ava.be\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AVA </strong></a><strong>experimenteert met een nieuw binnenstedelijk winkelconcept. Met de recente opening van deze &#039;City-vestiging&#039; eind augustus speelt de Belgische feest-decoratie- en kantoorspecialist in op de trend van proximiteit: &ldquo;</strong><em><strong>Ons doel blijft hetzelfde: dicht bij onze klant en gemakkelijk bereikbaar zijn. Maar de consument anno 2026 vult die bereikbaarheid anders in dan pakweg 10 jaar geleden,</strong></em><strong>&rdquo; zegt co-CEO Fay Van Weddingen. AVA evalueert de testcase de komende maanden en stuurt haar retailstrategie al dan niet bij in functie van de resultaten in Leuven. </strong></p><p style=\"text-align: justify\">Op de vestigingen in Gent en Antwerpen na, staat AVA traditioneel bekend om haar ruime winkels (en parkings) buiten de stadscentra. Met deze maand 70 jaar op de teller, telt de retailketen vandaag 53 winkels verspreid over heel Belgi&euml;. Met de nieuwste vestiging in Leuven kiest AVA bewust niet voor de typische &lsquo;<em>destination store&rsquo;</em>, maar voor een locatie met een hoge passage of &lsquo;<em>footfall&rsquo;</em> in vakjargon.</p><blockquote style=\"text-align: justify\"><em>&quot;Zowel in marktonderzoek, als tijdens onze tijdelijke kerst- en zomerpop-ups in o.a. Knokke en Oostende merkten we dat klanten het enorm waarderen om AVA tegen te komen tijdens hun gebruikelijke shoppingronde,&quot;</em> klinkt het bij Van Weddingen. <em>&quot;In de stad bereiken we bovendien een doelgroep die geen auto heeft of gebruikt en voor wie onze traditionele baanwinkels dus minder vlot toegankelijk zijn. We merken, zeker ook in Leuven, dat we dankzij de spontane passage een nieuwe doelgroep/nieuw publiek aanspreken, dat voordien minder vlot de weg vond naar onze baanwinkels&quot;</em></blockquote>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Stadsgevel AVA Leuven\"\n                id=\"image-f22e6b10-a07a-4926-a44a-be5700cc501c\"\n                data-id=\"f22e6b10-a07a-4926-a44a-be5700cc501c\"\n                data-original=\"https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/inline/no/AVA+Winkel+Leuven.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Stadsgevel AVA Leuven\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Stadsgevel AVA Leuven</figcaption>\n    </figure>\n<h4 id=\"kleiner-assortiment-met-digitale-back-up\" >Kleiner assortiment met digitale back-up </h4><p style=\"text-align: justify\">Winkelpanden in het centrum van de stad zijn doorgaans compacter, dus maakt AVA slimme assortimentkeuze&rsquo;s in het City Concept. In Leuven ligt de nadruk, niet verwonderlijk voor een studentenstad, voornamelijk op kantoor- en studiemateriaal. Aangevuld met seizoensgebonden artikelen en een selectie hobby- en feestartikelen.</p><p style=\"text-align: justify\">Om de klant toch het volledige gamma van de keten te bieden, zet AVA actief in op een omnichannel-aanpak: via de AVA-medewerkers kunnen klanten artikelen uit de complete catalogus bestellen en laten leveren, in de winkel of aan huis. </p><blockquote style=\"text-align: justify\"><em>&ldquo;Uiteraard hebben we niet alle producten ter beschikking, maar we helpen klanten direct met het plaatsen van webbestellingen. De vakkennis en het advies van onze mensen maakt daarbij het verschil,&rdquo; aldus regiomanager Larissa Declercq. \u200b </em></blockquote><h4 id=\"eerste-resultaten-en-ambitie\" >Eerste resultaten en ambitie </h4><p style=\"text-align: justify\">De resultaten van de eerste weken zijn veelbelovend. AVA beschouwt de Leuvense vestiging als een belangrijke testcase. Bij aanhoudende positieve reacties en cijfers sluit de retailer niet uit dat het City Concept in de toekomst naar andere Belgische centrumsteden wordt uitgerold.</p><blockquote style=\"text-align: justify\"><em>&ldquo;Na de eerste weken zijn de reacties van klanten bijzonder positief. Ze zijn aangenaam verrast om AVA in het stadscentrum tegen te komen en stappen uit nieuwsgierigheid binnen om rond te snuisteren. Exact wat we voor ogen hadden. De eerste resultaten overtreffen onze verwachtingen, zeker op het vlak van kantoorartikelen.&rdquo;</em></blockquote><p>--- Einde persbericht --- </p><p>Voor meer informatie, beeldmateriaal of interviewaanvragen, gelieve contact op te nemen met (contact enkel voor pers, niet voor publicatie)</p><div class=\"release-content-contact\" id=\"contact-0ad009ea-a5d1-4437-b7ab-ce690893de40\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Nele De Klerck</strong>\n        \n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:nele@wavemakers.eu\"  class=\"release-content-contact__details-list-item-link\" title=\"nele@wavemakers.eu\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>nele@wavemakers.eu</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 479 59 00 42\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 479 59 00 42\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 479 59 00 42</a></li></ul>\n    </div>\n</div><div\n    id='gallery-0ba0194a-5c3c-4323-a09c-f3c3b54f060b'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>&nbsp;</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/afad9d17-1e8b-4be8-a050-73301a8ecef5/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/afad9d17-1e8b-4be8-a050-73301a8ecef5/-/preview/1200x1200/-/format/auto/"
    },
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/f50a14b1-8847-4ae2-a367-2fdaf47ed3de/",
            "medium": "https://cdn.uc.assets.prezly.com/f50a14b1-8847-4ae2-a367-2fdaf47ed3de/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/f50a14b1-8847-4ae2-a367-2fdaf47ed3de/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/f50a14b1-8847-4ae2-a367-2fdaf47ed3de/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/f50a14b1-8847-4ae2-a367-2fdaf47ed3de/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/f50a14b1-8847-4ae2-a367-2fdaf47ed3de/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/95765774-e9ef-4d27-8cdd-2a1f7ad98ee2/",
            "medium": "https://cdn.uc.assets.prezly.com/95765774-e9ef-4d27-8cdd-2a1f7ad98ee2/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/95765774-e9ef-4d27-8cdd-2a1f7ad98ee2/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/95765774-e9ef-4d27-8cdd-2a1f7ad98ee2/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/95765774-e9ef-4d27-8cdd-2a1f7ad98ee2/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/95765774-e9ef-4d27-8cdd-2a1f7ad98ee2/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/456868b0-d465-4067-9d74-ccb7184d0bb7/",
            "medium": "https://cdn.uc.assets.prezly.com/456868b0-d465-4067-9d74-ccb7184d0bb7/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/456868b0-d465-4067-9d74-ccb7184d0bb7/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/456868b0-d465-4067-9d74-ccb7184d0bb7/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/456868b0-d465-4067-9d74-ccb7184d0bb7/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/456868b0-d465-4067-9d74-ccb7184d0bb7/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/bbe7ba4e-8632-435d-8166-6f1c4008824b/",
            "medium": "https://cdn.uc.assets.prezly.com/bbe7ba4e-8632-435d-8166-6f1c4008824b/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/bbe7ba4e-8632-435d-8166-6f1c4008824b/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/bbe7ba4e-8632-435d-8166-6f1c4008824b/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/bbe7ba4e-8632-435d-8166-6f1c4008824b/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/bbe7ba4e-8632-435d-8166-6f1c4008824b/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/2afec23f-2a64-4138-be08-6eb7e26c8ddc/",
            "medium": "https://cdn.uc.assets.prezly.com/2afec23f-2a64-4138-be08-6eb7e26c8ddc/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/2afec23f-2a64-4138-be08-6eb7e26c8ddc/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/2afec23f-2a64-4138-be08-6eb7e26c8ddc/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/2afec23f-2a64-4138-be08-6eb7e26c8ddc/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/2afec23f-2a64-4138-be08-6eb7e26c8ddc/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/615fbd30-7fea-44e9-8dc1-4718544ed775/",
            "medium": "https://cdn.uc.assets.prezly.com/615fbd30-7fea-44e9-8dc1-4718544ed775/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/615fbd30-7fea-44e9-8dc1-4718544ed775/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/615fbd30-7fea-44e9-8dc1-4718544ed775/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/615fbd30-7fea-44e9-8dc1-4718544ed775/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/615fbd30-7fea-44e9-8dc1-4718544ed775/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/af2cf82d-8a7d-41b9-882c-7a5c47e3b1cf/",
            "medium": "https://cdn.uc.assets.prezly.com/af2cf82d-8a7d-41b9-882c-7a5c47e3b1cf/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/af2cf82d-8a7d-41b9-882c-7a5c47e3b1cf/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/af2cf82d-8a7d-41b9-882c-7a5c47e3b1cf/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/af2cf82d-8a7d-41b9-882c-7a5c47e3b1cf/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/af2cf82d-8a7d-41b9-882c-7a5c47e3b1cf/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/b0b884ab-7292-4f8e-8277-0a928cd130be/",
            "medium": "https://cdn.uc.assets.prezly.com/b0b884ab-7292-4f8e-8277-0a928cd130be/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/b0b884ab-7292-4f8e-8277-0a928cd130be/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/b0b884ab-7292-4f8e-8277-0a928cd130be/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/b0b884ab-7292-4f8e-8277-0a928cd130be/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/b0b884ab-7292-4f8e-8277-0a928cd130be/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Stadsgevel AVA Leuven",
            "original": "https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/",
            "medium": "https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/f22e6b10-a07a-4926-a44a-be5700cc501c/-/crop/1601x1234/0,0/-/preview/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "contacts": [
        {
            "name": "Nele De Klerck",
            "company": null,
            "description": null,
            "email": "nele@wavemakers.eu",
            "website": null,
            "address": null,
            "telephone": null,
            "mobile": "+32 479 59 00 42",
            "twitter": null,
            "facebook": null,
            "linkedin": null,
            "instagram": null
        }
    ],
    "author": {
        "first_name": "Nele",
        "last_name": "De Klerck"
    },
    "format_version": 5
}